Danny Burrows is an accomplished copywriter, journalist and editor, with a passion for writing authentic, original and captivating stories.
Our Process
1.
Listen
Great work comes from listening and understanding. Get to know the client and their project on a granular level and bring your creativity and empathy to the table by the bucket load.
2.
Learn
Research is the foundation of authentic storytelling. Without research your words and ideas are hollow. Know your client. Know their market. Know their competition. Never stop learning.
3.
Create
Push your creativity to the limits, and then go beyond, always working within the brief but going the extra mile to make the copy sing. Create bangers not cheesy pop.
4.
Deliver
Deliver the best copy possible but don’t be precious if the client wants you to play some more. The objective is to make the client happy and be stoked with what you produce.
“We roped Danny in very last minute to help out in the middle of a rather complex web/editorial writing project with a crazy deadline. Exactly the kind of good egg you want on your project. I highly recommend him”.
— Lindsey De Beer, We Are Fearless





