Danny Burrows copywriter

London based Creative agency WeAreFearless commissioned me to create a batch of features to populate the campaign site of their client Bridgestone.

The campaign, entitled Chase Your Dreams, No Matter What, is supported by national teams of brand ambassadors, who have all faced adversity in their pursuit of sporting success. I had to produce 16 articles introducing these athletes and explaining their struggles to illustrate

I was asked to produce 16 articles introducing the athletes and explaining their struggles to illustrate the values of Chase Your Dreams, No Matter What, which in turn embodies Bridgestone’s mission to keep customers safe, confident and on track, whatever their journey might throw at them.

In addition, I wrote 7 more articles, which introduced the campaign and Bridgestone’s partnership with the IOC. I was given 10 days to complete all articles

I was given 10 days to complete all articles and the agency was very happy with my work.