Danny Burrows copywriter

London based creative agency WeAreFearless commissioned me to create a batch of features to populate Bridgestone’s Olympic campaign site.

Central to the campaign, entitled Chase Your Dreams, No Matter What, were national teams of brand ambassadors, whose stories of adversity and sporting success I told in 16 long-form articles. 

These were an allegory for Bridgestone’s mission to keep customers safe, confident and on track, whatever their journey might throw at them.

Additionally, I was commissioned to write 7 articles to define Bridgestone’s campaign and their partnership with the IOC.

Working to a tight deadline and navigating the whims of both clients and agency I successfully produced a campaign that was well received and lead to further work with WeAreFearless.

TESTIMONIAL

“We roped Danny in very last minute to help out in the middle of a rather complex web/editorial writing project with a crazy deadline. He was everything you need from a writer in that situation. Punctual, professional, not precious and so easy to work with; despite loads of feedback and the usual curve balls. He rolled his sleeves up, got fully stuck into the campaign and got the work done; going more than the extra mile. Danny is also a genuinely lovely guy; whose passion for photography and incredible life experiences make him a fantastic writer and exactly the kind of good egg you want on your project. I highly recommend him”.

Lindsey de Beer, Creative Strategist