Product naming // Product descriptions // tailored editorial // digital marketing
TSG – Protective Gear for Action Sports
Project description
TSG is the market leader in protective gear for action sports, and I am proud to count them as a longstanding client.
They commission me to create a range of copy for print and web, including product descriptions, naming and B2C marketing campaigns. I also create tailored editorial for them, that champions their products, events and team riders.
Many of these projects demand the translation of complex technology into accessible copy which is engaging and credible to the brand’s broad audience of bikers, skaters, skiers and snowboarders.
I am really stoked to collaborate with TSG as it keeps me at the sharp end of sports that I am personally and professionally invested in.
Danny Burrows copywriter 