Tag: branding
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Brand Marketing and Journalism for TSG Protection

The copywriting I provide them is extremely varied, from product descriptions and product naming to press releases and tailored editorial. The work certainly keeps me on my toes as it demands researching products and materials, sticking to a language that fits the brand and the sports it caters to. But what particularly excites me is…
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Brand Marketing for Burton Snowboards

Burton Snowboards is one of my most treasured clients both because of my personal history in snowboarding and because I respect the brand and their products very much. I remember back in the mid 90s lusting after the Burton Twin 53. I finally bought it at the Snowboard Asylum in Covent Garden and rode it…